"Ujaas, a menstrual health & hygiene initiative by Aditya Birla Education Trust, works to create a positive and long lasting influence on menstrual health landscape in India. We focus on eliminating the period poverty and encouraging adolescent girls and women follow appropriate menstrual health & hygiene management practices. Ujaas always focuses on CHANGE-centric social initiative that benefits present & future generations. Ujaas sees itself as a revolution, striving to address pervasive concerns, social stigma, taboos, and hurdles that even succumb to reproductive and mental health problems. We are here to promote change via awareness and education because we firmly believe that transformation begins internally first."