Businesses know they must be communicated through several ways to get the message out about their products or services. For many businesses, including bloggers and organizations, one of the best ways to do this is through a newsletter. It gives them the opportunity to share news and information about themselves while providing subscribers with valuable insights and helpful resources directly to their inbox. Today's digital marketing landscape has made it more important than ever to understand "what is a newsletter" and how to use it, in order to help build awareness, increase traffic to your website, and engage customers.